The restaurant business is fiercely competitive, and customers have many of options when it comes to dining out or getting takeout. When it comes to dining out or ordering takeout, customers have a plethora of alternatives. To keep the business afloat, you’ll need to devise sales techniques to help you attract customers and boost restaurant sales.
It might be difficult to maintain your restaurant’s sales in the face of intense competition and quickly shifting trends. So here we’ve chosen five restaurant improvement strategies that you may use to assist you achieve your objective of improving lunch sales.
Determine Target Market
Who are the people who are most likely to come to your restaurant for lunch? Students? People who are retired? Those who work in offices? You’ll need to figure out who your target market is and tailor your plan accordingly. Choosing a target market can help you develop your message and reach the correct people. It also saves money since your efforts will be focused and not spent on the wrong people. After you’ve identified your target market, you’ll need to devise a marketing plan.
Targeted Ads Around Lunch time
Using social media advertisements, target potential consumers in the late morning hours. You’ll want to utilize geofencing to ensure that the consumers you’re targeting are within driving distance of your restaurant.
If you’re looking for office workers, LinkedIn could be the ideal location to advertise. Facebook may be an excellent alternative for all other audiences. Daily discounts, coupons, or a general reminder to visit your restaurant at lunchtime might all be included in your ad.
Enough Lunch Time Staff
People dread going out to eat around noon for a variety of reasons, including long lineups. You’ll want to make sure you have enough people on hand to deal with the crowd. Consider using labor management software if you’re having problems determining this. Consider a technique to get visitors’ orders in and out faster to get them in and out faster.
You should think about a few things before introducing off-premise eating. Will you utilize a digital ordering partner or will you deliver in-house? You’ll be charged a fee per ticket by digital ordering partners, but you’ll also be exposed to a network of diners through their app. You should also consider where clients may pick up their orders.
Reduce Ticket Time
Because most customers will only have an hour for lunch, you’ll want to run an efficient kitchen that can serve meals to your customers quickly. Examine your menu to ensure that you have products with a ticket time of less than 10 minutes. You’ll also want to make sure you have the necessary technology and personnel training in place to increase your service speed.
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