The on-demand economy, fuelled by Uber, Netflix, and Amazon Prime, had already begun to expand to the restaurant business before COVID-19. Consumers desired convenience in all parts of their life, including their eating habits.
The desire for food convenience has skyrocketed in the post-COVID environment, owing to both need (i.e. shelter-in-place orders) and the fact that so many businesses are jumping on the meal delivery service bandwagon. Restaurants either use third-party meal delivery services or create their own with an online ordering system to provide this service to clients.
As more dining rooms are permitted to reopen across the world, the demand for delivery is anticipated to increase. But how much is it? s it still worthwhile to devote time and money in providing a delivery service?
We’ll lay out all of the details for you so you can determine if opening a restaurant with delivery service is the correct move for your company. By the end of this article, you’ll be able to make an informed decision regarding the best meal delivery service for your business.
Prior to the pandemic, delivery was ideal for restaurants where the food was the star of the show. If the venue ambience or chef plating were essential aspects of your product, you risked losing them with the delivery experience.
Even fine dining establishments are now offering delivery services – it’s simply a matter of redefining the experience.
Traditional fast food restaurants may find delivery difficult as well. Fast food was designed to be consumed as soon as possible after being prepared, therefore quality may have deteriorated by the time the customer receives the delivery.
To address these issues, some fast food restaurants are shrinking their menus in order to provide more efficient service and get orders out the door – and into the hands of eager delivery customers – faster. McDonald’s is a good example of this, with franchisees currently lobbying to preserve their limited menu when the epidemic is over.
Will you handle delivery yourself by paying someone to do it or will you outsource it to a third-party firm if you decide to bring meals to your customers?
Here are a few things to think about in both cases.
You’ll need to locate and train a delivery driver if you choose in-house delivery. Look for someone who has delivered before and has a car. You won’t be allowed to provide delivery unless you pay for the driver’s petrol and contribute to the upkeep of their car. You’ll also need to check with your insurance company to ensure that you have enough coverage for your driver.
The delivery charge and additional income generated by giving delivery will help offset the expense of employing a new employee, but finding and training the proper individual for the position takes a lot of time and effort.
Ask your present customers if they would utilise a delivery service before installing one at your business. Would customers come to your restaurant more or less often if you offered delivery? Would they eat out less and order takeout more?
Consider the number of additional clients you may attract by providing meal delivery, particularly through a third-party website. Millennials may be driving the demand for meal delivery, since they are three times more likely than previous generations to order in. However, as previously said, things are changing, with an increasing number of individuals of all ages placing delivery orders.
Do you have a target demographic that includes Millennials? What about the family? Should they be if they aren’t already? By adopting delivery, you may be able to attract additional customers.
To assist you in creating the right digital menu, Indolj provides a number of online ordering solutions, such as online ordering system in Pakistan and food ordering apps. For further information, please call us at 0315-8298955 or visit our website at www.indolj.pk.