Great restaurants in Karachi have menu designs that can enhance a dining experience, help customers makes satisfying choices and stimulate appetite. However, a menu is more than just a list of the dishes a restaurant has available; it is an advertising tool capable of communicating a restaurant’s identity and driving profit. Restaurants have heavily researched how to create menus that maximize spending and lead to increased profits from each table.
Here, we discuss several visual strategies in menu design that can help make your restaurant successful.
• Eye Scanning Patterns
For years, restaurants have been designing their menus under the assumption that customers’ eyes are naturally drawn to the “sweet spot” in the upper right-hand corner, and placing their higher profit items there.
• Use Symbols and Icons
Using a star can show diners that this item on the menu is either very good or a popular item. You can also use symbols to denote vegetarian or vegan items on the menu, instead of having to write it out or create a special section on the menu for them.
• Divide Menu Into Logical Sections
Make it easy for customers to search for dishes by arranging items sequentially and in logical groups, starting with the appetizers.
• Use Illustrations
Instead of photography, try using illustrations – they are more likely to be universally appealing and can help communicate the restaurant’s personality.
• Use Boxes
Boxes draw attention to a group of menu items, and are often used by restaurant to promote dishes with the highest profit margins, like pasta and other carb-based items.
• Choose Appropriate Colors
Select colors based on your target audience and the theme of the restaurant. Different colors have different psychological effects on a viewer, so your color scheme will help to set the mood of a restaurant as well as draws attention to certain food items.
• Use Separate Menu for Desserts
If a customer sees a mouth-watering dessert, they’ll probably skip the appetizer to save room for it. Spring the dessert menu on them as a sweet surprise once they’re done with their entrees.
• Avoid Generic Terms
When you are naming the sections and categories of your menu, it’s a good idea to get pretty specific. For example, instead of simply piling all of your options under “Breakfast,” divide them into categories like “Omelets” or “Sandwiches” to give people a better idea of what you are offering.This makes it easier for customers to decide on what they want to eat. These keywords help to bring specific sections of your menu to their attention more quickly.
• Use Inserts
Using menu inserts is one of the best ways to keep your customers interested in your menu. It’s also one of the best ways to market new additions to your menu and further promote your most popular dishes.
Indolj is helping restaurants across Pakistan by providing Digital Menu Solutions and helps increase businesses by allowing customers to place orders through social media. For more info, please contact 0315-8298955.