Delicious restaurant menu descriptions may make customers want to try your food, and satisfied customers will return again and again.

Your menu reflects the concept, style, and level of service that you provide at your restaurant. Menu descriptions, when written appropriately, encourage clients to order and, as a result, set their meal expectations.

Creating enticing menu descriptions will help lure in-person guests as well as help you stand out on an online ordering system like Indolj, with 86 percent of millennials deciding to visit a new restaurant based on food-related material they observed online.

Here are five tips help you write enticing dish descriptions and improve your restaurant menu.

Know Your Audience

When was the last time you sent an email without knowing who it was intended for? Your menu is a statement, and while it may not be individualised for each consumer who reads it, you may adjust your descriptions to your target audience if you know who they are.

Diners come in various shapes and sizes, from gen-z diners searching for healthy and sustainable menu alternatives to millennials eager to try new flavours and cuisines. Each of those groups has its own manner of communicating, taking in information, and deciding where to dine.

Trigger Senses with Appropriate Length of Descriptions

Each item on your menu should have a catchy name and a compelling description or a list of components.

The dish’s name, on the other hand, should be self-explanatory. Clients should be able to grasp each item at a look and only read the complete menu item description if they are interested.

When developing a restaurant menu, you must strike the appropriate balance between using the right quantity of words to persuade clients that they are receiving a good value and maintaining their attention. To justify a higher price, more explanations and components should be included.

Use the Menu Descriptions to Highlight Critical Differentiators

Using descriptive terms on your menu may increase sales by 27 percent, according to Cornell University’s Food and Brand Lab. Of course, some of the descriptors are obviously food-related (more on those in a moment). They do, however, concentrate on what distinguishes your menu items from those given by your competitors.

For example, 62 percent of consumers say they prefer to eat at restaurants that use food obtained locally. It’s critical to emphasise locally sourced items in your menu descriptions to attract such diners.

Nostalgia, quality, and authenticity are also high on the list of things that customers appreciate and seek for while dining out.

Use Locations to Suggest Quality

You’re undoubtedly aware that the most wines originate from certain places, such as a particular hill in Bordeaux, France, or a sunny Tuscan vineyard. Adding a geographic origin to a meal or an ingredient makes it sound more expensive and of higher quality, according to the same rationale.

The more source-specific your recipe format is, the more costly, distinctive, and exciting your menu item will become.

Inquire about the traceability of the ingredients from your merchants, especially if they are more unusual, such as spices.

Create a Nostalgic History for your Restaurant Menu Items List

Try to find those dishes that have a fascinating history with your chef. Concentrate on those that have been passed down from generation to generation or that have come from far away areas.

However, don’t overdo this menu-writing strategy to avoid diluting its effectiveness. Consider using nostalgic restaurant menu descriptions as a branding tactic to help you sell.

Limit the number of meals with backstories to three at most, and make sure the tale fits well with the rest of your brand. Make one of these meals a local legend that people flock to your restaurant for.

Indolj offers an ultimate online ordering system and food ordering app to help you create the perfect digital menu. Please contact us at 0315-8298955 or visit our website at for further details.